Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney
- Trade-Off: Why Some Things Catch On, and Others Don't
- Kevin Maney
- Page: 240
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780385525954
- Publisher: Crown Publishing Group
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A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In ...
Trade-Off: Why Some Things Catch On, and Others Don't Audiobook
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Reference: Trade-off : why some things catch on, and others don Because in Box B, high quality and high convenience really don't mix well. How Starbucks lost its 'fidelity' - Sep. 16, 2009 - CNN Money
In this adaptation from his new book, Trade-Off: Why Some Things Catch On, and Others Don't (Broadway Books), author Kevin Maney Kevin Maney | The Two-Second Advantage™
In 2009, Broadway Books published Kevin's book Trade-Off: Why Some Things Catch On, and Others Don't . It reached No. 1 in the "Innovation" category on Internet and Higher Education | Atanu Dey On India's Development
In the article Kevin Maney, author of Trade-Off: Why Some Things Catch On, and Others Don't, refers to what he calls “fidelity swap”: the idea Schneier on Security: Real-ID: Costs and Benefits
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A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas